Akamai and EncodeThis! Form Strategic Alliance to Enable High-Quality Streaming


Contacts:
 
Jeff Young
Akamai Technologies
617-250-3913
jyoung@akamai.com
--or-- Caryn Converse
Akamai Technologies
617-250-4661
converse@akamai.com

Eric Matthews
EncodeThis!
310-255-8276
ematthews@encodethis.com
--or-- Sara Gray
EncodeThis!
310-255-8278
sgray@encodethis.com


Companies to offer customers specialized resources for high-quality encoding and streaming media delivery

CAMBRIDGE, MA and SANTA MONICA, CA, May 9, 2000-Akamai Technologies Inc., (Nasdaq: AKAM), the foremost provider of Internet content delivery, streaming media, and applications services, and EncodeThis!, a leading provider of encoding and digital media solutions, today announced a strategic alliance to offer advanced encoding and streaming media solutions for the high-quality delivery of digital media.

Under the terms of the agreement, EncodeThis! will become a provider of encoding services to Akamai. This will enable Akamai to continue to expand its end-to-end solution for the distribution of high-quality streaming media over the Internet. In turn, EncodeThis! will offer its customers Akamai's media delivery services which include FreeFlowSM Streaming and E-broadcast services. Together, these services provide a complete, high-performance approach to delivering streaming content over the Internet.

"We recognize EncodeThis! as a leading provider of encoding and digital media solutions, and are committed to offering our customers these valuable resources from industry leaders like EncodeThis!" said Chris Turner, director of channel sales and programs, Akamai. "Akamai recognizes that high-quality encoding is a critical component of the streaming media value chain. Teaming with EncodeThis! reinforces our ability to provide a scalable, cost-effective, end-to-end streaming media solution for our customers."

"We are excited to work with Akamai and provide content owners with a superior approach to leveraging their audio and video assets online," said Caleb Baskin, vice president of Business Development and Co-Founder of EncodeThis! "There is a powerful synergy between encoding and the delivery of streaming media. Akamai's global content distribution network is an excellent complement to our proprietary encoding and digital media services. Together, we enable content providers to deliver compelling audio and video content on the Internet, while preserving the integrity of the content."

Akamai's FreeFlow Streaming is built upon the Company's EdgeAdvantageTM platform that uses sophisticated algorithms to monitor the Internet on a real-time basis, understands the location of the requesting user, and makes intelligent decisions about the best and most efficient Akamai edge server from which to deliver content to the end user. In addition, FreeFlow Streaming incorporates Akamai's proprietary SteadyStreamSM technology that splits encoded broadcast signals into multiple streams sent across the Akamai network, and then recombines them at the edge of the Internet to recreate the streams in their original high-quality format. SteadyStream uses both satellites and the terrestrial Internet to seamlessly deliver streams to the edge with real-time decision and performance monitoring. For a content provider, Akamai's FreeFlow Streaming service is easy to implement in addition to providing an entire solution for on-demand or broadcast events.

Akamai's E-broadcast services combine world-class applications delivered over the most advanced delivery network. Akamai's E-broadcast services provide content providers and enterprises with self-service applications to produce, manage and deliver interactive media content supporting a number of innovative business models including pay-per-view, e-commerce, direct marketing, eLearning, corporate communications, and sales and marketing.

About EncodeThis!
As a leading digital media infrastructure company, EncodeThis! delivers the industry's most powerful combination of proprietary technologies and complete digital media solutions. EncodeThis! specializes in encoding, managing, and distributing digital media content, providing the highest quality, multi-format, cross-platform services using the most advanced techniques and technologies in the industry. EncodeThis! solutions include encoding, digital source storage, file and database management, database integration, watermarking, indexing and distribution.

Our clients enjoy superior quality encoding services, the ability to manage large volumes of media easily, quick turnaround time, and guaranteed customer service, support and satisfaction. EncodeThis! can be reached at www.encodethis.com or (310) 255-8270.

About Akamai
Akamai is the foremost provider of distributed content, streaming media, and applications delivery services. Following the April 20 acquisition of INTERVU, the company serves over 1,000 customers. Akamai has the broadest deployment of servers for content, streaming media, and applications delivery with more than 3,000 servers in over 45 countries directly connected to more than 160 different telecommunications networks. Akamai (pronounced AH kuh my) is Hawaiian for intelligent, clever and cool.

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The release contains information about future expectations, plans and prospects of Akamai's management that constitute forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those indicated by these forward-looking statements as a result of various important factors including, but not limited to, the dependence on Akamai's Internet content delivery service, a failure of its network infrastructure, the complexity of its service and the networks on which the service is deployed, the failure to obtain access to transmission capacity and other factors that are discussed in the Company's Annual Report on Form 10-K and other documents periodically filed with the SEC.