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Akamai and Fireclick Enter Into Strategic Alliance
Fireclick's patent-pending technology, Blueflame, speeds Web site performance by using real-time click-stream analysis to continually prime the browser cache one step ahead of the next mouse click. Downloading "most likely" page elements directly to a user's browser cache, Blueflame reduces average download times significantly. Blueflame's acceleration capabilities complement Akamai's high-performance, reliable and scalable services by adding functionality to accelerate the last mile.
"Akamaizer" Software Adds Access to Fireclick's Blueflame
As one method for enabling the Akamai FreeFlowSM service, content providers use the Akamaizer tool to tag embedded Web objects for delivery via Akamai's global network, transforming their URLs into Akamai Resource Locators (ARLs). Akamai's sophisticated algorithms monitor the Internet on a real-time basis, understand the location of the requesting user and make intelligent decisions about the best and most efficient Akamai edge server from which to deliver content. Fireclick's unique Blueflame technology further accelerates the delivery of certain content over the last mile by pre-downloading that content from the Akamai global network directly to the user's browser.
Included as part of the agreement:
"We have found a valuable partner in Fireclick, and their technology reinforces Akamai's commitment to providing content providers with new, cutting-edge innovation for ultimately retaining customers and building revenue," said Earl Galleher, executive vice president of Akamai. "The Blueflame functionality is available as an important component to Akamai's expanding service-rich offerings."
About Fireclick, Inc.
Backed by funding from Menlo Ventures, Atlas Venture, and Thomas Weisel Partners, Fireclick drives the success of e-commerce by providing software that speeds Web access for consumers. Its flagship product, Blueflame, resolves the inherent slowness associated with the Web by correcting the "last mile" problem. By predictively pre-downloading pages or elements of pages to a user's browser cache, Blueflame accelerates content delivery, improving the online experience for consumers and generating increased loyalty and revenues for e-commerce sites. For more information, please visit Fireclick's Web site at www.fireclick.com.
About Akamai
Akamai is the foremost provider of global, high performance services for the delivery of Internet content, streaming media, and applications, serving over 1,000 Web property customers. Akamai has the broadest deployment of servers for content, streaming media, and applications delivery with more than 4,000 servers in over 45 countries directly connected to more than 160 different telecommunications networks. Akamai (pronounced AH kuh my) is Hawaiian for intelligent, clever and cool.
Akamai Statement Under the Private Securities Litigation Reform Act
The release contains information about future expectations, plans and prospects of Akamai's management that constitute forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those indicated by these forward-looking statements as a result of various important factors including, but not limited to, the dependence on Akamai's Internet content delivery service, a failure of its network infrastructure, the complexity of its service and the networks on which the service is deployed, the failure to obtain access to transmission capacity and other factors that are discussed in the Company's Annual Report on Form 10-K and other documents periodically filed with the SEC.
Fireclick, Blueflame, and "Igniting eCommerce" are trademarks of Fireclick, Inc. All other trademarks and registered trademarks are the properties of their respective owners.
| Contacts: |
||
| Jeff Young Akamai Technologies 617-250-3913 jyoung@akamai.com |
--or-- | Chani Garb TSI Communications 212-320-2360 cgarb@tsicomm.com |
| Steve O'Brien Fireclick, Inc. 650-917-7604 steve@fireclick.com |
--or-- | Christa Hawkins Sterling Hager, Inc. 617-926-6665 christa@sterlinghager.com |
Companies form agreement to speed Internet content from origin sites to end users
CAMBRIDGE, MA, and Los Altos, CA, July 17, 2000 - Akamai Technologies, Inc. (Nasdaq: AKAM), the foremost provider of global, high performance services for the delivery of Internet content, streaming media, and applications, and Fireclick, Inc., a solutions provider for speeding "last mile" Web access for consumers, today announced a strategic alliance that will enable joint customers to access the benefits of Fireclick's innovative technology through the "Akamaizer" software. The integrated Akamaizer software, available to content providers initiating Akamai's services, will now feature easy access to the Fireclick technology. Joint customers can opt to use Fireclick when Akamaizing content to further increase site performance, thus improving end user satisfaction, visitor retention and opportunity for increased revenue.Fireclick's patent-pending technology, Blueflame, speeds Web site performance by using real-time click-stream analysis to continually prime the browser cache one step ahead of the next mouse click. Downloading "most likely" page elements directly to a user's browser cache, Blueflame reduces average download times significantly. Blueflame's acceleration capabilities complement Akamai's high-performance, reliable and scalable services by adding functionality to accelerate the last mile.
"Akamaizer" Software Adds Access to Fireclick's Blueflame
As one method for enabling the Akamai FreeFlowSM service, content providers use the Akamaizer tool to tag embedded Web objects for delivery via Akamai's global network, transforming their URLs into Akamai Resource Locators (ARLs). Akamai's sophisticated algorithms monitor the Internet on a real-time basis, understand the location of the requesting user and make intelligent decisions about the best and most efficient Akamai edge server from which to deliver content. Fireclick's unique Blueflame technology further accelerates the delivery of certain content over the last mile by pre-downloading that content from the Akamai global network directly to the user's browser.
Included as part of the agreement:
- Akamai will make available Fireclick's functionality as part of the Akamaizer software, giving mutual customers a simple way to enable both solutions simultaneously.
- Akamai will deliver content for www.fireclick.com using its FreeFlow service.
- Fireclick technology will be used to accelerate the www.akamai.com site.
"We have found a valuable partner in Fireclick, and their technology reinforces Akamai's commitment to providing content providers with new, cutting-edge innovation for ultimately retaining customers and building revenue," said Earl Galleher, executive vice president of Akamai. "The Blueflame functionality is available as an important component to Akamai's expanding service-rich offerings."
About Fireclick, Inc.
Backed by funding from Menlo Ventures, Atlas Venture, and Thomas Weisel Partners, Fireclick drives the success of e-commerce by providing software that speeds Web access for consumers. Its flagship product, Blueflame, resolves the inherent slowness associated with the Web by correcting the "last mile" problem. By predictively pre-downloading pages or elements of pages to a user's browser cache, Blueflame accelerates content delivery, improving the online experience for consumers and generating increased loyalty and revenues for e-commerce sites. For more information, please visit Fireclick's Web site at www.fireclick.com.
About Akamai
Akamai is the foremost provider of global, high performance services for the delivery of Internet content, streaming media, and applications, serving over 1,000 Web property customers. Akamai has the broadest deployment of servers for content, streaming media, and applications delivery with more than 4,000 servers in over 45 countries directly connected to more than 160 different telecommunications networks. Akamai (pronounced AH kuh my) is Hawaiian for intelligent, clever and cool.
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Akamai Statement Under the Private Securities Litigation Reform Act
The release contains information about future expectations, plans and prospects of Akamai's management that constitute forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those indicated by these forward-looking statements as a result of various important factors including, but not limited to, the dependence on Akamai's Internet content delivery service, a failure of its network infrastructure, the complexity of its service and the networks on which the service is deployed, the failure to obtain access to transmission capacity and other factors that are discussed in the Company's Annual Report on Form 10-K and other documents periodically filed with the SEC.
Fireclick, Blueflame, and "Igniting eCommerce" are trademarks of Fireclick, Inc. All other trademarks and registered trademarks are the properties of their respective owners.
