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AKAMAI AIMS TO REDUCE WEB INFRASTUCTURE COSTS FOR UK plc WITH NEXT-GENERATION CONTENT DELIVERY SERVICE
London, UK - 14 March 2001: - Akamai Technologies, Inc. (NASDAQ: AKAM), the leading Content Delivery Service Provider (CDSP), and its affiliate Akamai Technologies Ltd. today announced the launch in the U.K. of EdgeSuiteSM to help U.K. corporates reduce their web infrastructure costs and improve their web performance. Through its EdgeSuite service, a comprehensive suite of edge services built upon Akamai's global, fault-tolerant network architecture, Akamai enables organisations to minimise costs associated with infrastructure build out by leveraging its global network of over 8000 edge servers for all forms of content delivery, allowing companies to focus on their core business.
As well as reduced costs, Akamai's global platform provides web businesses with uninterrupted website availability, incomparable scaleability and faster web downloads. While giving the content provider total control of the content, EdgeSuite takes content delivery services to a new level by assembling, delivering and managing the entire contents of a website from the edge of the Internet. This allows the generation and delivery of static and dynamic content, embedded objects, HTML, and streaming media to be delivered from locations that are optimised for each end-user therefore providing personalised data in real-time.
"As Web sites become increasingly more complex, content providers are forced to devote more resources to focus on infrastructure - at the expense of their core competencies. EdgeSuite helps businesses significantly reduce their investment on infrastructure, saving costs by not having to build expensive data centres, mirror websites or overprovision for bandwidth. At the same time, we dramatically improve website performance. Customers benefit from both the site uptime insurance and peak crowd protection that Akamai provides," commented Ian King, General Manager of Akamai, Northern Europe.
Akamai has pioneered the content delivery market with its flagship FreeFlowSM and FreeFlowSM Streaming services, which enable the delivery of large objects like photos, ad banners and streaming video from servers at the edges of the Internet. With the introduction of EdgeSuite, Akamai is again revolutionising the market by offering a turn-key, scalable solution for content providers, allowing them to focus on their value propositions, business objectives and back-end database applications.
EdgeSuite is the first solution to enable distributed application functionality at the edge of the Internet. Using Akamai's thousands of edge servers, EdgeSuite dynamically constructs pages from component pieces that can be targeted to the end viewer. EdgeSuite will offload this CPU-intensive page assembly from the central origin server, allowing content providers to offer the richest, most responsive delivery of specialised content possible. For example, a news page might include a feature article targeted to a visitor's geographic location, or a commerce site might customise its storefront for returning users.
EdgeSuite offers delivery of all types of dynamic content - without interfering with a content provider's ability to set cookies and personalise content. EdgeSuite also enables content providers to track and log user behaviour to greater degrees of activity and geographic detail. The service provides the ability to deliver the broadest range of dynamic content, using both time-based and event-based content freshness controls. In addition, EdgeSuite gives the content provider comprehensive, intelligent management of their Web content through an Akamaization process that is simple and transparent to end users.
EdgeSuite will provide organisations with local and global load balancing, intelligent content routing and 24x7 global support. Business can take advantage of the new suite of services immediately.
About Akamai
Akamai is the leading Content Delivery Service Provider, serving more than 3,600 customers worldwide. Akamai has the broadest deployment of servers for content, streaming media, and applications delivery with more than 8,000 servers in 55 countries directly connected within 473 different telecommunications networks.
Akamai Statement Under the Private Securities Litigation Reform Act
The release contains information about future expectations, plans and prospects of Akamai's management that constitute forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those indicated by these forward-looking statements as a result of various important factors including, but not limited to, the dependence on Akamai's Internet content delivery service, a failure of its network infrastructure, the complexity of its service and the networks on which the service is deployed, the failure to obtain access to transmission capacity and other factors that are discussed in the Company's Annual Report on Form 10-K and other documents periodically filed with the SEC.
| Contacts: |
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| Suzy Dowsett Thinkconsultancy 01753 - 672 755 suzy@thinkconsultancy.co.uk |
--or-- | Lesley Morris Akamai Technologies Europe 01932 - 736 780 lmorris@akamai.com |
London, UK - 14 March 2001: - Akamai Technologies, Inc. (NASDAQ: AKAM), the leading Content Delivery Service Provider (CDSP), and its affiliate Akamai Technologies Ltd. today announced the launch in the U.K. of EdgeSuiteSM to help U.K. corporates reduce their web infrastructure costs and improve their web performance. Through its EdgeSuite service, a comprehensive suite of edge services built upon Akamai's global, fault-tolerant network architecture, Akamai enables organisations to minimise costs associated with infrastructure build out by leveraging its global network of over 8000 edge servers for all forms of content delivery, allowing companies to focus on their core business.
As well as reduced costs, Akamai's global platform provides web businesses with uninterrupted website availability, incomparable scaleability and faster web downloads. While giving the content provider total control of the content, EdgeSuite takes content delivery services to a new level by assembling, delivering and managing the entire contents of a website from the edge of the Internet. This allows the generation and delivery of static and dynamic content, embedded objects, HTML, and streaming media to be delivered from locations that are optimised for each end-user therefore providing personalised data in real-time.
"As Web sites become increasingly more complex, content providers are forced to devote more resources to focus on infrastructure - at the expense of their core competencies. EdgeSuite helps businesses significantly reduce their investment on infrastructure, saving costs by not having to build expensive data centres, mirror websites or overprovision for bandwidth. At the same time, we dramatically improve website performance. Customers benefit from both the site uptime insurance and peak crowd protection that Akamai provides," commented Ian King, General Manager of Akamai, Northern Europe.
Akamai has pioneered the content delivery market with its flagship FreeFlowSM and FreeFlowSM Streaming services, which enable the delivery of large objects like photos, ad banners and streaming video from servers at the edges of the Internet. With the introduction of EdgeSuite, Akamai is again revolutionising the market by offering a turn-key, scalable solution for content providers, allowing them to focus on their value propositions, business objectives and back-end database applications.
EdgeSuite is the first solution to enable distributed application functionality at the edge of the Internet. Using Akamai's thousands of edge servers, EdgeSuite dynamically constructs pages from component pieces that can be targeted to the end viewer. EdgeSuite will offload this CPU-intensive page assembly from the central origin server, allowing content providers to offer the richest, most responsive delivery of specialised content possible. For example, a news page might include a feature article targeted to a visitor's geographic location, or a commerce site might customise its storefront for returning users.
EdgeSuite offers delivery of all types of dynamic content - without interfering with a content provider's ability to set cookies and personalise content. EdgeSuite also enables content providers to track and log user behaviour to greater degrees of activity and geographic detail. The service provides the ability to deliver the broadest range of dynamic content, using both time-based and event-based content freshness controls. In addition, EdgeSuite gives the content provider comprehensive, intelligent management of their Web content through an Akamaization process that is simple and transparent to end users.
EdgeSuite will provide organisations with local and global load balancing, intelligent content routing and 24x7 global support. Business can take advantage of the new suite of services immediately.
About Akamai
Akamai is the leading Content Delivery Service Provider, serving more than 3,600 customers worldwide. Akamai has the broadest deployment of servers for content, streaming media, and applications delivery with more than 8,000 servers in 55 countries directly connected within 473 different telecommunications networks.
Akamai Statement Under the Private Securities Litigation Reform Act
The release contains information about future expectations, plans and prospects of Akamai's management that constitute forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those indicated by these forward-looking statements as a result of various important factors including, but not limited to, the dependence on Akamai's Internet content delivery service, a failure of its network infrastructure, the complexity of its service and the networks on which the service is deployed, the failure to obtain access to transmission capacity and other factors that are discussed in the Company's Annual Report on Form 10-K and other documents periodically filed with the SEC.
