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| Contacts: |
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| Lisa Cohen Media Relations L90 310.751.0200 x311 lisac@L90.com |
--or-- | Tom Sebastian Investor Relations L90 415.354.2813 toms@L90.com |
| Felicia Spagnoli Media Relations Akamai Technologies 617.613.2525 spagnoli@akamai.com |
--or-- | Steven Wolfe Investor Relations Akamai Technologies 617.250.4724 swolfe@akamai.com |
L90 Selects Akamai EdgeSuiteSM Service to Support Growth of adMonitor and the L90 Network
Los Angeles, CA and Cambridge, MA - July 12, 2001 - L90 Inc. (Nasdaq: LNTY), the premier marketing, technology, and media company, announced today it has expanded its relationship with Akamai Technologies, Inc. (Nasdaq: AKAM), the leading provider of distributed application and content delivery services, to take advantage of the Akamai EdgeSuite service for enhanced delivery of customized Web content from the Internet's edge. L90 will leverage EdgeSuite's integrated functionalities for geo-location and bandwidth characterization, content management, and global traffic management, ensuring L90's clients the high-performance, reliable delivery of ad campaigns."L90 continues to propel the Internet marketing industry, and our clients deserve only the best when it comes to service and reliability," said Ken Johnson, Chief Technology Officer at L90. "L90 sets the standard for generating revenues for Web publishers, while providing advertisers with the brands, reach, and innovation needed to deliver targeted ads. With industry-leader Akamai and its next-generation EdgeSuite service supporting L90, we have the utmost confidence in our ability to meet the needs of our large and growing client base."
"Akamai is excited to continue its role as a valuable service provider to L90, enabling enhanced performance for its many Web site partners and advertising clients," said Mike Campbell, vice president of sales, Akamai. "The EdgeSuite service, including its geo-location and bandwidth characterization functionality, will increase L90's ad delivery performance worldwide and allow L90's clents to benefit from seamless, customized ad serving capabilities."
Over the past month, 10 Web publishers have made the switch to L90's adMonitor technology for its ad serving and tracking abilities. adMonitor is the only ad serving technology on the market that was developed from an advertising perspective, exclusively for Web publishers. Mike Leo, President of Technology Solutions for L90, added, "As Web publishers continue to make the switch to adMonitor, it is crucial to have a scalable, supportive, and reliable system, and the Akamai relationship will only strengthen our current offerings."
The Akamai EdgeSuite service is an integrated set of functionalities designed to reduce Internet infrastructure costs and complexities by extending the performance, scalability, and reliability benefits of content delivery across an entire Web site. Akamai EdgeSuite enables the generation and delivery of dynamic content by constructing Web pages from component pieces that can be targeted and delivered from locations optimized for each end user. Akamai's geo-location and bandwidth characterization functionality correlates geographic and network information to anonymous IP addresses, enabling the customization of content without compromising end user privacy. In addition to these capabilities, L90 will continue use of Akamai's content delivery and global traffic management functionalities.
adMonitor
The Technology for Business Success
adMonitor is L90's proprietary, centralized ad-serving and tracking technology. adMonitor was developed to power L90's next-generation ProfiTools, which help marketers and Web publishers build deeper and more powerful relationships with opt-in consumers by delivering targeted offers and promotions. ProfiTools include sponsorships, rich media and direct marketing components as well as traditional banner advertisements. Features include advanced targeting and tracking, real-time inventory management, comprehensive financials and revenue forecasting. Direct marketing capabilities include serving and tracking of opt-in newsletter sponsorships, viral marketing programs, direct e-mail marketing, user registration and opt-in consumer profiling. adMonitor has served over 1,500 marketing clients, currently serves nearly 7 billion impressions a month, and reaches over 41% of the Internet audience.
About L90
L90 is a marketing, technology, and media company that works with marketers and Web publishers to build valuable relationships with customers on the Internet. L90 currently has exclusive advertising sales representations with over 500 Web sites reaching over 41% of the Internet audience. L90’s network is broken up into 13 targeted channels including Automotive, Entertainment, Travel, and Women, to offer advertisers targeted platforms to reach specific audiences. Each channel is anchored by branded Web sites such as Aerosmith.com, PBS online, and StarWars.com which anchor the L90 Entertainment channel. L90's suite of digital marketing tools, called ProfiTools, are grouped into five categories: branding, customer acquisition, traffic, sales, and retention. The tools include sponsorships, microsites, content integration, rich media, sweepstakes, viral marketing, opt-in e-mail, newsletters, and many more innovative marketing tools. The Company's ProfiTools solution integrates adMonitor, L90's proprietary serving, tracking and marketing technology with a global sales and service team. L90 currently works with over 1,500 marketers worldwide, including Visa, Microsoft, General Motors, Warner Bros. and Procter & Gamble. Headquartered in Los Angeles, L90 has additional offices in New York, San Francisco, Chicago, Miami, Seattle and London.
About Akamai
Akamai is the leading provider of distributed application and content delivery services. These services enable companies to reduce the complexity and cost of deploying and operating a uniform Web infrastructure while ensuring unmatched performance, reliability, scalability and manageability. Akamai's services give businesses a distinct competitive advantage and provide an unparalleled Internet experience for their customers. Akamai's intelligent edge platform for content, streaming media, and application delivery comprises more than 9,700 servers within 650 networks in 56 countries. With headquarters in Cambridge, Massachusetts, Akamai provides services to more than 1,400 companies worldwide. For information on Delivering a Better InternetSM, visit www.akamai.com.
Akamai Statement Under the Private Securities Litigation Reform Act
The release contains information about future expectations, plans and prospects of Akamai's management that constitute forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those indicated by these forward-looking statements as a result of various important factors including, but not limited to, the dependence on Akamai's Internet content delivery service, a failure of its network infrastructure, the complexity of its service and the networks on which the service is deployed, the failure to obtain access to transmission capacity and other factors that are discussed in the Company's Annual Report on Form 10-K and other documents periodically filed with the SEC.
