Context Media and Akamai to Enhance Content Management and Delivery for Customers

Contacts:
Sarah Garnsey Context Media, Inc. 401.854.3422 sgarnsey@contextmedia.com	--or--	Jeff Young Akamai Technologies 617.444.3913 jyoung@akamai.com

Companies integrate technologies to offer new solutions to customers

Providence, RI and Cambridge, MA - August 1, 2001 - Building upon their alliance first announced in March, Context Media, Inc., the leader in providing solutions for managing the distributed content infrastructure, and Akamai Technologies, Inc., (NASDAQ: AKAM), the leading provider of distributed application and content delivery services, today announced that the companies will collaborate on providing customers with the ability to better manage, share, customize, and control their content assets.

As part of the agreement, Context Media's EdgeShare^TM software, which helps companies aggregate, package, distribute and control digital assets across the extended enterprise, will be leveraged as an added-value offering by Akamai to its customers. When used with Akamai's services, Context Media's EdgeShare - which allows companies to seamlessly manage and share content through the entire content infrastructure - will give companies the ability to syndicate content easily from different locations throughout an organization through one simple Web-based interface, eliminating the need for duplication and redundancy of content assets within the enterprise. The agreement provides both Akamai and Context Media with new capabilities that can help their customers achieve significant competitive advantage.

Under a separate agreement, Context Media has licensed Akamai's advanced IP characterization service, EdgeScape^SM Pro, which will enable Context Media to customize its Interchange Platform to bring Context Media customers unprecedented new capabilities to manage and distribute their content with powerful geography-based content delivery specifications. As a result of Context Media’s licensing of Akamai's EdgeScape Pro service, Interchange Platform users have new ways to control and customize their content distribution according to geographic specifications and bandwidth characterization, as well as powerful reporting capabilities to precisely track content based on geography, allowing companies to see which sites are generating the most views of content, and from where those viewers are coming.

"We're pleased to be expanding our relationship with Akamai through the powerful collaboration of our technologies," said Context Media CEO and President Dan Harple. "Context Media's EdgeShare is an ideal complement to Akamai's existing suite of content delivery services, and will provide Akamai customers new ways to leverage their content infrastructures for greater returns. Likewise, incorporating Akamai's EdgeScape Pro functionality into our platform provides increasingly new levels of content control and customization for our customers, giving them a distinct competitive advantage."

"Akamai consistently seeks new methods to bring our customers valuable solutions to manage their content and applications efficiently and effectively," said Chris Turner, vice president, worldwide channel and international sales, Akamai. "The incorporation of our respective technologies provides customers unparalleled ways to enhance their business communications delivery."

Context Media is a reseller of Akamai's content delivery services. The companies plan further co-marketing and sales activities.

About Akamai
Akamai is the leading provider of distributed application and content delivery services. These services enable companies to reduce the complexity and cost of deploying and operating a uniform Web infrastructure while ensuring unmatched performance, reliability, scalability and manageability. Akamai's services give businesses a distinct competitive advantage and provide an unparalleled Internet experience for their customers. Akamai's intelligent edge platform for content, streaming media, and application delivery comprises more than 11,600 servers within over 820 networks in 62 countries. With headquarters in Cambridge, Massachusetts, Akamai provides services to companies worldwide. For information on Delivering a Better Internet^SM, visit www.akamai.com.

About Context Media, Inc.
Context Media's solutions for managing the distributed content infrastructure help companies build Virtual Private Content Networks^TM-powered by the Context Media Interchange Platform^TM-and leverage content to maximize business relationships. With Context Media, companies can virtually centralize distributed digital assets, manage and control access and presentation, and securely connect to colleagues, partners, and customers through powerful content relationships. Context Media was founded by a pioneering team of technology professionals, including several former Netscape executives who created the first generation of Internet streaming media protocols and products and brought telephony standards to the Internet. Based in Providence, R.I., Context Media is a privately held, company venture backed by such firms as Lehman Brothers, Adams Capital Management, New Enterprise Associates and Macromedia Ventures. For more information, visit http://www.contextmedia.com

Akamai Statement Under the Private Securities Litigation Reform Act
The release contains information about future expectations, plans and prospects of Akamai's management that constitute forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those indicated by these forward-looking statements as a result of various important factors including, but not limited to, potential failures of Akamai’s network infrastructure, difficulty in integrating the products and services offered by Akamai and Context Media, the complexity of Akamai’s service and the networks on which the service is deployed, any failure to obtain access to transmission capacity, lack of market acceptance of new services, and other factors that are discussed in the Company's Annual Report on Form 10-K, quarterly reports on Form 10-Q, and other documents periodically filed with the SEC.

Context Media, the company's logo , the Context Media Interchange Platform and EdgeShare are trademarks of Context Media, Inc. All other trademarks or servicemarks are the property of their respective owners.