/graphics/site/page_header/pressrelease_header.png)
TLC Selects Akamai EdgeComputing Service for Online Promotional Campaign
TRADING SPACES: HOME FREE pits neighbor against neighbor in an elimination-style tournament to win having their mortgage paid off. Each week, homeowners will go head-to-head in unexpected challenges that test their design mettle, perseverance and personal styles. Viewers will vote through a toll-free number, text message on their mobile phone, and online for their favorite neighbors to move to the next round. As part of the special series, TLC will engage its online viewers by offering a chance to win their mortgage in a parallel online sweepstakes, which can be accessed by going to Discovery.com and clicking on TLC.
Requiring the assurance of 100% response to users during the duration of the new series, TLC turned to Akamai's EdgeComputing capabilities to provide a positive user experience through fast performance and reliable availability during this highly anticipated program.
"In trying to anticipate the volume of viewer response to our new TRADING SPACES: HOME FREE special, scalability was incredibly important to us," said Bill Allman, SVP and General Manager of Discovery Interactive Media at Discovery US Networks. "Akamai's EdgeComputing service will ensure that the applications we are launching will be available, and are high-performing, regardless of where, when and how often they are being accessed."
EdgeComputing is an evolution of Akamai's market-leading content and application delivery services and enables a business' Java application code to run at the edge points of a massively distributed network. Akamai's global network is comprised of more than 14,000 distributed servers, providing customers with on-demand scale and application computing capacity when and where they are needed.
"We are excited to play a vital role in TLC's online launch of its new TRADING SPACES: HOME FREE online competition," said Michael Ruffolo, chief operating officer of Akamai. "By making it easier and cost-effective to deploy and maintain applications online, Akamai is enabling TLC to leverage the Internet to touch their loyal consumer base with innovative programming and promotions."
About TLC
TLC is the only television network that uses real-life storytelling to connect over 93 million viewers in North America to the breadth of the human experience. Discovery Networks, U.S., a unit of Discovery Communications, Inc., operates and manages the Discovery Channel, TLC, Animal Planet, the Travel Channel, Discovery Health Channel, Discovery HD Theater, Discovery Kids Channel, Discovery Times Channel, The Science Channel, Discovery Home Channel, Discovery Wings Channel, Discovery en Espanol and FitTV. The unit also distributes BBC AMERICA. Visit TLC on the web by going to www.discovery.com and clicking on TLC.
About Akamai
Akamai is the global leader in distributed computing solutions and services, making the Internet predictable, scalable, and secure for conducting profitable e-business. The Akamai on demand platform enables customers to easily extend their Web operations - with full control - anywhere, anytime, without the cost of building out infrastructure. Headquartered in Cambridge, Massachusetts, Akamai serves hundreds of today's most successful enterprises and government agencies around the globe. Akamai is The Business Internet. For more information, visit www.akamai.com.
Akamai Statement Under the Private Securities Litigation Reform Act
The release contains information about future expectations, plans and prospects of Akamai's management that constitute forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those indicated by these forward-looking statements as a result of various important factors including, but not limited to, unexpected increases in Akamai's use of funds, lack of market acceptance of our services, failure to achieve incremental revenue growth, the effects of any attempts to intentionally disrupt our services or network by hackers or others, failure to have available sufficient transmission capacity, a failure of Akamai's network infrastructure, and other factors that are discussed in the Company's Annual Report on Form 10-K, quarterly reports on Form 10-Q, and other documents periodically filed with the SEC.
| Contacts: |
||
|
Caryn Brownell Media Relations Akamai Technologies, Inc. 617-444-2524 caryn.brownell@akamai.com |
--or-- |
Jeff Young Media Relations Akamai Technologies, Inc. 617-444-3913 jyoung@akamai.com |
EdgeComputingSM delivers on-demand Internet infrastructure to support online polling and sweepstakes entries for TLC's newest special, TRADING SPACES: HOME FREE
Cambridge, Mass. - March 8, 2004 - Akamai Technologies, Inc. (Nasdaq: AKAM), the global leader in distributed computing solutions and services, today announced that TLC, a network of Discovery Communications, Inc. (DCI), the leading global real-world media and entertainment company, has selected the Akamai EdgeComputing service for its newest television special, TRADING SPACES: HOME FREE, that premiered on Sunday, March 7.TRADING SPACES: HOME FREE pits neighbor against neighbor in an elimination-style tournament to win having their mortgage paid off. Each week, homeowners will go head-to-head in unexpected challenges that test their design mettle, perseverance and personal styles. Viewers will vote through a toll-free number, text message on their mobile phone, and online for their favorite neighbors to move to the next round. As part of the special series, TLC will engage its online viewers by offering a chance to win their mortgage in a parallel online sweepstakes, which can be accessed by going to Discovery.com and clicking on TLC.
Requiring the assurance of 100% response to users during the duration of the new series, TLC turned to Akamai's EdgeComputing capabilities to provide a positive user experience through fast performance and reliable availability during this highly anticipated program.
"In trying to anticipate the volume of viewer response to our new TRADING SPACES: HOME FREE special, scalability was incredibly important to us," said Bill Allman, SVP and General Manager of Discovery Interactive Media at Discovery US Networks. "Akamai's EdgeComputing service will ensure that the applications we are launching will be available, and are high-performing, regardless of where, when and how often they are being accessed."
EdgeComputing is an evolution of Akamai's market-leading content and application delivery services and enables a business' Java application code to run at the edge points of a massively distributed network. Akamai's global network is comprised of more than 14,000 distributed servers, providing customers with on-demand scale and application computing capacity when and where they are needed.
"We are excited to play a vital role in TLC's online launch of its new TRADING SPACES: HOME FREE online competition," said Michael Ruffolo, chief operating officer of Akamai. "By making it easier and cost-effective to deploy and maintain applications online, Akamai is enabling TLC to leverage the Internet to touch their loyal consumer base with innovative programming and promotions."
About TLC
TLC is the only television network that uses real-life storytelling to connect over 93 million viewers in North America to the breadth of the human experience. Discovery Networks, U.S., a unit of Discovery Communications, Inc., operates and manages the Discovery Channel, TLC, Animal Planet, the Travel Channel, Discovery Health Channel, Discovery HD Theater, Discovery Kids Channel, Discovery Times Channel, The Science Channel, Discovery Home Channel, Discovery Wings Channel, Discovery en Espanol and FitTV. The unit also distributes BBC AMERICA. Visit TLC on the web by going to www.discovery.com and clicking on TLC.
About Akamai
Akamai is the global leader in distributed computing solutions and services, making the Internet predictable, scalable, and secure for conducting profitable e-business. The Akamai on demand platform enables customers to easily extend their Web operations - with full control - anywhere, anytime, without the cost of building out infrastructure. Headquartered in Cambridge, Massachusetts, Akamai serves hundreds of today's most successful enterprises and government agencies around the globe. Akamai is The Business Internet. For more information, visit www.akamai.com.
Akamai Statement Under the Private Securities Litigation Reform Act
The release contains information about future expectations, plans and prospects of Akamai's management that constitute forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those indicated by these forward-looking statements as a result of various important factors including, but not limited to, unexpected increases in Akamai's use of funds, lack of market acceptance of our services, failure to achieve incremental revenue growth, the effects of any attempts to intentionally disrupt our services or network by hackers or others, failure to have available sufficient transmission capacity, a failure of Akamai's network infrastructure, and other factors that are discussed in the Company's Annual Report on Form 10-K, quarterly reports on Form 10-Q, and other documents periodically filed with the SEC.
