Key Impacts
- Delivers dynamic content and applications 80% faster
- Improved speed of shopping cart transactions by 20%
- Supports 470% increase in traffic
- Increased revenues by 35% year over year
- Reduced bandwidth by 52%
With beginnings in 1966, Best Buy is now North America's leading specialty retailer of consumer electronics, personal computers, entertainment software, appliances, and related services. An innovative and growing Fortune 100 company, Best Buy employs 140,000; operates more than 1,150 retail stores in the United States, Canada, and China; and surpassed $35 billion in revenues for fiscal year 2006. Launched in 2000, BestBuy.com serves as an information resource, offers a wide range of products, and reaches more customers than any physical Best Buy store. In fact, the site offers 600,000 SKUs, 20 times what a store can carry, and-according to Internet Retailer-hosts 400 million visitors a year, equal to the total visitors at all stores. Revenue from online operations increased approximately 36% in fiscal 2007, and for the fourth year in a row, Best Buy’s online store was named to Internet Retailer’s Best of the Web Top 50 list of online retailers.
With Akamai, Best Buy has seen a 20% improvement in the speed of shopping cart transactions. "Akamai helps us ensure a fast and consistent user experience at all times, even during peak traffic, which leads to higher customer satisfaction and more sales," says Trimbo. In fact, BestBuy.com generated 30% higher revenues in the third quarter of fiscal year 2007 than in the third quarter of fiscal year 2006, and a 65% increase in the third quarter of fiscal year 2008 compared to fiscal year 2007. "Akamai ensures that our dynamic content and applications are always available and performing well. That enables us to deliver the type of rich, interactive experience that promotes customer satisfaction and loyalty. This, combined with the fact that many of our key partners-such as Bazaar Voice-also use Akamai, ensures a consistent experience for consumers while meeting customer demands. It also guarantees that the Best Buy brand is consistently represented across all of our channels,"says Trimbo.
"Akamai helps us ensure a fast and consistent user experience at all times, even during peak traffic, which leads to higher customer satisfaction and more sales."
—Steve Trimbo, Director of Online Operations, Best Buy
