Key Impacts
- Supports highly interactive programming
- Enabled new channel to quickly become popular destination
- Realizes 100% availability
- Encourages partnerships and advertising
- Provides instant scalability to support any level of demand
Launched in October 2006 by CNET.com, CNET TV gives people a single destination to easily find the latest videos on their favorite technology products and topics. Partnerships with Verizon, Cox Communications, and TiVo make CNET's videos available to consumers through on-demand services. CNET TV also makes CNET's videos available to consumers on the go via customized podcasts. With 30-50 original videos produced each week, a library of thousands of videos, a unique design, and personalization features, CNET TV has quickly become a popular destination for consumers who want to learn about the latest in tech and consumer electronics.
"Today's consumers demand immediate start-up times, 100% availability, and an experience that is constant over time. Unfortunately, it's difficult to meet those expectations when you're delivering content from a centralized server. Akamai solves this problem by deploying servers close to the Internet edge, thereby increasing the effective bit rate available between the server and the consumer. With Akamai, CNET TV can send as much data as the connection supports and weather sudden drops along the last mile," says Mark Larkin, executive producer for CNET TV.
"Akamai gives us the flexibility to be as creative as we want—and need to be—in order to engage our viewers. None of this would happen unless we were delivering a high-quality, TV-like experience, and Akamai makes that possible."
—Mark Larkin, Executive Producer, CNET TV
