Key Impacts
- Site stability
- Reduced infrastructure requirements, saving time and money
- Instant and global scalability
- Increased use of Web site as an integrated marketing tool
- Enhanced functionality of Web site to drive more business
- Peace of mind; simplified site reliability and security planning
When you cater to global business and leisure travelers, sluggish Web site performance can seriously impact both your reputation and your growth plans. Millennium & Copthorne Hotels plc (M&C) is the international hotel arm of the Hong Leong Group, headquartered in Singapore. After successfully launching a web presence in 1999, traffic from a growing global customer base stressed M&C’s centralized web infrastructure, resulting in erratic performance and uptime for customers in many remote countries. To address the global user problems while also improving site branding, M&C decided to implement a site redesign in early 2003. This redesign demanded that the entire site—from page speed and uptime to look and feel—embodied the M&C brand of style and luxury for the business and leisure traveler.
Deploying Akamai’s EdgeSuite service for content and application delivery resulted in global performance improvements of up to 200%, plus service levels which guaranteed 100% site uptime and dramatically simplified M&C’s business continuity planning. In addition, Akamai enabled M&C to add the new rich media features that reinforced their brand—without purchasing any additional infrastructure. From a security perspective, Akamai’s globally distributed EdgePlatform provided Millennium with insurance against denial of service attacks, viruses, and worms—making their online brand more secure against such attacks. With Akamai, Millennium can now focus on the goal of continually enhancing its brand and site for its customers, secure in the knowledge that Akamai provides them a fully reliable, infinitely scalable, and better performing Web site.
"Millennium and Copthorne Hotels’ Web site is a critical component of our brand and business. Akamai has provided our Web site with superior performance to enhance the user experience, as well as ensured continuous uptime so that we are always there for our customers."
—Vincent Yeo, President, Asia Pacific, M&C
