DYMO testimonial

DYMO Corporation is the leading manufacturer of electronic labelmakers and PC-connected label printers for home, office and commercial use. In 2003, following a European marketing campaign, the DYMO team realized that their Web sites were not delivering an optimal user experience. And the inconsistent performance of their sites had a direct impact on sales. With a multi-million dollar U.S. marketing campaign on the horizon for February 2004, DYMO’s Web Marketing team sought a way to improve on recent results, focusing on virtually every element of its sales generation activities including site performance.

Having addressed virtually every conceivable ‘back-office’ and process issue that could impact sales, the only thing left to do before the marketing blitz was ensure that sheer traffic loads would not overwhelm the site and render the DYMO team’s efforts futile. After a positive prior experience using Akamai to speed the download of product images in early 2003, DYMO extended its relationship with Akamai to include the Akamai Online Commerce solution—designed specifically to overcome the performance and availability issues that can impact the performance of marketing-driven online retail campaigns. The result? The campaign went off without a hitch, producing an overall 85% increase in online revenues—and similarly impressive increases to number of transactions per month and conversion rate.

"Since we began using Akamai’s services, we’ve increased our number of transactions per month by 33% and our conversion rate by about 12%, which has led to an 85% increase in online sales. What’s even more phenomenal is that we measured this growth against about the same amount of site traffic."
—Miguel Ortiz, Senior Web and Relationship Marketing Manager, DYMO Corp.