Key Impacts
- Supports delivery of hundreds of millions of rich ad impressions per day
- Enables company to honor its service level agreement to clients
- Able to serve virtually any video file format without large upfront investment
- Gains valuable insight into campaign performance
Eyeblaster offers a solution that enables online publishers and agencies to create, serve, and manage online advertising and content. More than a thousand agencies worldwide work with Eyeblaster, including OgilvyOne, Saatchi & Saatchi, and TBWA/Chiat/Day. Over 1,500 Web publishers including Yahoo!, MSN, AOL and others are Eyeblaster-enabled. And leading brands—including IBM, Johnson & Johnson, and Toyota—have collectively run thousands of campaigns with the solution. In fact, Eyeblaster believes it serves more online video advertising impressions than any other company in its space.
Akamai makes it easier for Eyeblaster to serve virtually any type of video file, in almost any size and format, whether as a progressive download, streaming, or Adobe Flash video, to name a few. "Without Akamai in place, we would have to invest considerable money to support the number of formats we can now deliver. We receive daily reports and aggregated information from Akamai, which we then feed into our data warehouse and combine with our own tracking system. Akamai allows us to offer our clients a richer reporting system. With the additional information, advertisers can analyze and manage their media inventory when serving out-of-banner rich media ads." says Zadikario. Eyeblaster benefits from a number of advanced and unique features offered by Akamai. For instance, by taking advantage of Akamai’s ability to compress file sizes, the company is able to reduce its bandwidth requirements and also identify which clients support Javascript compression
"We're serving exponentially more ads today than we did before using the Akamai solution. There's no question—our business growth would have been slower without Akamai."
—Ofer Zadikario, VP of R&D, Eyeblaster
