Key Impacts
- 66% increase in revenues
- 90% faster page load time
- Achieved 100% site availability
- Increased page views by 88% without additional infrastructure
- Realized considerable infrastructure savings per year
- Ability to add rich content to site
- Enhanced customer satisfaction and loyalty
- Confidence in its online presence
Golden Village Multiplex is Singapore’s premier cinema operator, with eight multiplex cinema locations and 45% market share. Golden Village movie tickets can be bought via phone, at debit and credit card transaction kiosks located island-wide, and via the company’s Web site. As an incentive to purchase tickets online, Golden Village’s ticketing system allows patrons who purchase their tickets over the Web to choose and reserve their seats ahead of time. In 2003 the popularity of online booking skyrocketed, particularly around new releases such as Lord of the Rings. As Golden Village’s IT department struggled to keep the site available, poor performance caused customers to abandon online transactions and call to complain.
Clearly, Golden Village needed a solution—before the next blockbuster was released. Before partnering with Akamai, Golden Village deployed new servers and increased its bandwidth at a cost of US$5,000 every time its site buckled under the rush of visitors. After implementing Akamai Dynamic Site Accelerator, no further infrastructure was needed—even as page views increased by 88%. More page views have led to more ticket purchases—increasing online revenues by 66% and improving choice and convenience for the most important people in the world—Golden Village customers.
"Working with Akamai has allowed us to achieve a 66% increase in our online revenues…which proves that our customers appreciate the enhancements that we are making."
—Kenneth Tan, Managing Director, Golden Village
