solutions:
Key Impacts
- Ability to handle any amount of unexpected peak traffic
- Consistently high quality content
- Eliminated worry about bandwidth constraints
- Grew global streaming audience by 5000%
- Significantly reduced costs required to meeting demands of growing audience
- Ability to make faster and better business decisions based on real-time visitor behavior analysis
- Strengthened customer loyalty
- Dramatically increased length of stay on Web sites, and total listening hours
To enhance its position as the market leader and meet the demands of its listeners, Renascença Group opened a new channel for broadcasting its message: The Internet. They began Internet broadcasting in 2000, using the MP3 format that was distributed through local ISPs. While the potential for attracting a larger audience was real, so were the challenges posed by an inflexible, unscalable infrastructure—namely, ensuring that audio quality would be maintained for a growing, worldwide audience.
Deploying Akamai’s EdgeSuite has addressed these challenges and enabled Renascença Group’s sites to handle peak traffic loads with ease, such as during popular football matches and concerts. Now every listener, everywhere in the world, enjoys high-quality content and high-quality sound—whenever they tune in. The result? A 5000% increase in listeners worldwide—an online audience of more than 500,000 visitors each month—with virtually NO infrastructure buildout. And a radio company that leads the nation of Portugal in broadcast and online listeners!
"The Renascença Group has found Akamai’s solutions key to the success of live radio broadcasting. ”Akamai’s solutions allow us to deliver live radio streams anywhere in the world, and in doing so, we have grown our online audience by 5000%
—Dr. Miguel Maio, Internet Manager"
