Prove and improve performance across your marketing organization.

As more and more marketing dollars move online, more customers are turning to WebTrends Analytics 8 to prove and improve the impact marketing has on their business. As the foundation of the WebTrends Marketing Lab, WebTrends Analytics 8 gives you the actionable metrics you need to show how online spend translate into growth and profitability for your company.

Easy to Use, Easy to Adopt

When your web site is the hub of your marketing, you need to feel secure that you have a solution that you can count on. As the industry leader and pioneer in this area, WebTrends understands that in order to get the most out of your reports, you need the ability to see performance results in terms you understand and can use. WebTrends' solutions provide analysis tools for every member of your organization, from Performance Dashboards to Browser Overlays to Custom Reporting. WebTrends 8 helps you put your data in your terms; in the applications you use every day.

Actionable

Reports of past results are a great way to prove the effectiveness of your marketing efforts, however, you also need to make sure that the analysis you perform gives you the power to take action. For example, when you view a scenario analysis report, it doesn't just show where visitors are dropping out of the conversion process; it indicates why they are doing so.

Flexible

You need a solution that's customizable, one that can grow with the needs of your business. Whether you're part of a growing business or a Fortune 500 enterprise, WebTrends On Demand service and software solutions can meet your needs today and tomorrow. And when you're armed with the most powerful custom reporting solution on the market, you have the power to report on your most challenging questions.

Accurate

When your business is on the line, you need to make sure you've got the most accurate solution. You also want to make sure your solution uses best practice first-party cookies so you can be confident that you're identifying visitors accurately. That means measuring unique visitors and not just visits for every campaign so you get more accurate reach, frequency and conversion metrics every time. Discover how WebTrends gives you accurate results based on unique visits, not page views.